Tinder requires a swipe at Vanity Fair (and wins the online world)

Tinder requires a swipe at Vanity Fair (and wins the online world)

Those calling Tinder’s Twitter rant a #PRFail are failing on their own to see its genius, writes Business Wire’s Serena Ehrlich.

Early in the day this month, Vanity Fair published “Tinder plus the Dawn of this ‘Dating Apocalypse,’” a startling have a look at relationship when you look at the chronilogical age of swipe.

The content showed exactly just how a few New Yorkers used dating apps such as for example Tinder, okay Cupid, and Hinge to fulfill possible intimate lovers and exactly how the simplicity and prevalence of those apps have actually changed the scene that is dating.

This article is pretty natural – each individual interviewed provided depressing stories of just just how relationships have already been superseded by casual intercourse, each putting the fault from the shift in dating on apps. The author, Nancy Jo Sales, interspersed dating-related data and horror tales with a summary of emotional and sociological modifications to reiterate her point: dating apps have actually changed just how we date. Read More